In "PR for police spins to $10m", The Australian newspaper journo Natalie O'Brien reveals the exorbitant public relations bills that Australia's Police Forces are willing to pay out in order to "correct" their image in the media. The Police know the power of PR in helping to improve their image in the wider community. This kind of report goes some way to helping readers to understand the pro-cop bias that exists in much of the mainstream media.
http://www.theaustralian.news.com.au/story/0,25197,23979270-2702,00.html
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